Project: Meta & Google Ads Growth Campaign
Client Overview
A mid-sized Indian service brand partnered with Addsnim Digital to improve their lead generation using Meta (Facebook & Instagram) and Google Ads.
Despite running ads before, their cost per lead was high and conversion rate was very low.
Their main goal was simple: generate high-quality leads within a fixed monthly ad budget and increase ROI through precise targeting and ad optimization.
Challenges
Ads running without proper conversion tracking.
Weak creatives and poor ad copywriting.
High CPC (Cost Per Click) with low engagement.
No remarketing or funnel-based campaign setup.
Objectives
Optimize ad structure for better CTR and ROI.
Reduce cost per lead by at least 40%.
Build consistent lead funnel using Meta & Google Ads together.
Improve conversion rate through audience segmentation and retargeting
Our Step-by-Step Strategy
Step 1 – Market & Audience Research
Analyzed previous campaign performance and competitor ad strategies.
Defined target audience personas (age, interest, buying intent).
Divided audiences into 3 levels: cold, warm, and remarketing groups.
Step 2 – Ad Copywriting & Creative Design
Designed fresh ad creatives using Canva & Photoshop (Indian models, clean branding).
Wrote ad copies focused on emotion + benefit + CTA formula.
Tested multiple creatives per ad set (A/B testing).
Step 3 – Campaign Setup
Meta Ads:
Campaign types: Lead Generation, Traffic, Remarketing.
Custom audiences based on page visitors and video viewers.
Lookalike audiences from existing leads.
Google Ads:
Campaign types: Search, Display, Remarketing.
Used keyword intent strategy (commercial + transactional keywords).
Optimized negative keywords to reduce wasted spend.
Step 4 – Conversion Tracking
Installed Meta Pixel and Google Tag Manager for accurate lead tracking.
Connected campaigns with CRM to record lead source automatically.
Weekly performance tracking and optimization.
Step 5 – Optimization & Scaling
Paused underperforming ads, reallocated budget to high CTR creatives.
Used custom audiences for remarketing (7-day & 30-day visitors).
Added limited-time offers for urgency-based conversions.
📈 Results
✅ 3.5x ROI achieved within 45 days
✅ 52% reduction in Cost Per Lead (CPL)
✅ 2.8x higher click-through rate (CTR)
✅ 300+ high-quality leads generated in 1.5 months
✅ 40% more engagement on Meta ads through A/B testing
Key Learnings
Audience layering and retargeting = strongest ROI driver.
UGC-style creatives perform better than stock photos.
Tight keyword control saves 20–30% budget waste.
Weekly optimization is more effective than daily resets.
Conclusion
By combining Meta and Google Ads, Addsnim Digital built a full-funnel marketing approach —
from awareness → engagement → conversion → remarketing.
The campaign not only increased sales but also built a loyal, re-engaged audience base for long-term growth.
