Category: Social Media Marketing & Brand Awareness
Duration: 3 Months
Result: 250% increase in engagement and steady admission inquiries
Project: Play School Brand Promotion
Project Overview
A reputed play school approached Addsnim Digital to improve its local online presence and build brand credibility among parents. The school wanted to create awareness, generate genuine inquiries, and showcase its fun, safe, and educational environment through digital media.
Challenges
The school had almost no social media visibility.
Parents in the nearby area were unaware of its offerings.
Existing visuals and communication didn’t reflect the school’s quality and trust.
Objectives
Build a strong local brand identity.
Increase online engagement and visibility.
Generate more inquiries for school admissions through social media.
Strategy & Approach
1️⃣ Research & Audience Understanding
We started by understanding the school’s philosophy, safety measures, teaching approach, and unique activities.
Our target audience was parents aged 25–40 years living within a 5–10 km radius who actively search for early education or preschool options.
2️⃣ Brand Identity & Creative Development
Developed a consistent color palette and cheerful visual theme that connected emotionally with parents.
Created child-friendly social media templates featuring smiling children, classrooms, and activity highlights.
Built a brand tone that felt trustworthy, nurturing, and professional.
3️⃣ Content & Campaign Planning
Designed weekly social media posts featuring:
Classroom learning activities
Teacher introductions
Testimonials from parents
Safety and hygiene visuals
Admission information (without aggressive sales tone)
Posted regularly on Facebook and Instagram to maintain visibility and engagement.
4️⃣ Advertising Campaigns
Created awareness and engagement campaigns focusing on play-based learning, creativity, and care.
Used carousel and short video ads highlighting the school’s unique environment.
Targeted local parents with precise demographics and location filters.
5️⃣ Landing Page Development
Designed a simple, mobile-friendly landing page with school highlights, photo gallery, and an inquiry form.
Included clear CTAs like “Book a Visit” and “Know More About Our Programs.”
6️⃣ Monitoring & Optimization
Tracked engagement rates, form submissions, and campaign reach through insights dashboards.
Refined creatives and copy every two weeks for better performance.
Maintained consistent posting and timely responses to inquiries.
Results
✅ Increased social media followers by 250% in three months
✅ Improved brand awareness and local visibility
✅ Achieved steady admission inquiries through Facebook and Instagram campaigns
✅ Strengthened the school’s image as a safe and joyful environment for children
Key Learnings
Emotional storytelling and genuine visuals work best for parents.
Consistency in creative style builds brand trust faster.
Video-based ads and parent testimonial content have the highest engagement.
Conclusion
Addsnim Digital successfully helped the play school transform its digital image and become a trusted choice among local parents. By combining smart targeting, creative storytelling, and consistent posting, we established a strong digital foundation for future campaigns.