Category: Meta Ads + Google Ads + Social Media Strategy
Duration: 45 Days
Result: 180+ qualified leads and 4x engagement growth
Project: Fitness Studio Lead Campaign
Project Overview
A modern fitness studio partnered with Addsnim Digital to boost memberships and local visibility.
The studio wanted to attract working professionals and fitness enthusiasts in its nearby area through online ads and consistent brand presence.
Challenges
Low online visibility and inconsistent social media presence.
High competition from nearby gyms offering discounts.
Lack of strong visual branding or awareness among local audience.
Objectives
Generate qualified leads for membership packages.
Build a bold and energetic brand image online.
Increase engagement and inquiries through social media and ad campaigns.
Strategy & Approach
1️⃣ Market Research & Audience Segmentation
We started by identifying the fitness audience — young professionals (ages 22–40), both men and women, interested in weight training, fat loss, and personal fitness.
We analyzed nearby competitors and selected a 10 km radius for targeting.
2️⃣ Brand Identity & Creative Design
Created a sharp, energetic theme using black, red, and silver colors.
Designed gym posters and ad visuals featuring real workouts, motivation quotes, and transformations.
Developed consistent Instagram and Facebook post templates to maintain brand uniformity.
3️⃣ Campaign Planning & Execution
Launched two ad campaigns: one focused on “Free Trial Workout” and another on “Monthly Membership Offers.”
Used short motivational videos, real workout clips, and carousel ads with catchy captions.
Geo-targeted the campaign for maximum local visibility.
4️⃣ Landing Page Development
Designed a simple landing page with studio highlights, client testimonials, and form for trial class inquiry.
Added CTAs like “Join the Fitness Movement” and “Book Your Session Now.”
Page was optimized for mobile and fast loading speed.
5️⃣ Tracking & Optimization
Used Meta Business Suite and Google Ads Dashboard for daily tracking.
Analyzed click-through rate (CTR), cost per lead (CPL), and engagement metrics.
Optimized audience segments weekly for better conversions.
Results
✅ 180+ qualified leads generated in 45 days
✅ 4x increase in engagement on Facebook & Instagram
✅ Steady flow of inquiries and trial bookings
✅ Improved brand reputation and trust in local fitness market
Key Learnings
Authentic transformation content performs best in fitness marketing.
Short motivational reels outperform still creatives.
Precise local targeting brings more relevant leads than wide targeting.
Conclusion
Addsnim Digital’s result-oriented strategy helped the fitness studio achieve consistent leads and brand visibility.
By blending creative design, ad optimization, and local targeting, we established the gym as a strong player in its area’s fitness community.
