Project: E-commerce Brand Growth Campaign
A new Indian e-commerce brand approached Addsnim Digital to boost their online sales and brand visibility.
They sold lifestyle and fashion products but were struggling with low website traffic, high ad cost, and weak social media engagement.
Their goal: build a strong customer base, grow sales organically and through paid marketing, and improve brand recognition.
Challenges
Low monthly traffic and minimal conversions.
Poor ad ROI due to untargeted campaigns.
Weak content strategy on social media.
No remarketing setup for cart abandoners.
Objectives
Increase website traffic and engagement.
Improve Return on Ad Spend (ROAS) from paid campaigns.
Build brand awareness and repeat customer base.
Set up a full-funnel digital strategy — from discovery to conversion.
Our Step-by-Step Strategy
Step 1 – Product & Market Analysis
Deep analysis of product range and competitors.
Identified top-performing products with best profit margins.
Defined 3 target audience segments based on interest, age, and location.
Step 2 – Brand Positioning & Visual Identity
Created a modern, lifestyle-based brand look (white + black + gold palette).
Designed attractive product banners and videos for Meta & Google Ads.
Updated product images with clean background and consistent style.
Step 3 – Social Media & Ad Campaign Setup
Created campaigns for Brand Awareness, Product Catalog Sales, and Remarketing.
Used Meta Ads, Google Shopping Ads, and Instagram Reels promotions.
Added A/B testing on creatives and audience sets to find best-performing ads.
Step 4 – Website Optimization
Improved loading speed under 3 seconds.
Added trust badges, customer reviews, and simple checkout process.
Setup automated abandoned cart emails and WhatsApp follow-ups.
Step 5 – Tracking & Optimization
Used Google Analytics 4 and Meta Pixel for tracking.
Weekly report reviews to optimize ad spends and audience segments.
Continuous testing of creatives, CTAs, and discount offers.
Results
✅ 220% growth in monthly sales within 60 days
✅ 3.8x improvement in ad ROI (ROAS)
✅ 40% lower cost per conversion
✅ 2.5x more engagement on Instagram & Facebook
Key Learnings
Video ads and influencer-style UGC performed best for lifestyle products.
Product bundles increase average order value (AOV).
Remarketing is essential for abandoned carts — improves recovery rate by 30%.
Conclusion
With a blend of paid campaigns, content consistency, and technical optimization, Addsnim Digital helped the e-commerce brand grow sustainably and build long-term trust with their customers.
Our full-funnel strategy not only boosted sales but also transformed their digital brand identity.
